Charlie DeSena
University of Pennsylvania Wrestling
- 2-time Prep Champion
- Fargo Champion
- Freshman, University of Pennsylvania Wrestling Team
How it started
From the Fargo Dome to our own brand.
For the past three years, we have been building Iron Threads from the ground up. The idea came to us in high school after walking out of the Fargo Dome. We saw wrestlers trading and selling gear and immediately wanted to be part of that community. As soon as we got home, we launched our own page.
At first, sales were slow, but consistency won. We posted daily, connected with wrestlers across the country, and grew from a few sales a week to millions of monthly views and nearly 30,000 Instagram followers. What started in a garage in 2023 quickly grew into a movement. Our first big product, the ASICS Ex-EO, became the centerpiece of our shop.
Now, we are expanding into new products and building Iron Threads into one of the biggest wrestling brands. We are not stopping here. Our vision is to bring wrestling culture and gear to the world stage.
We are wrestlers first. That keeps the brand personal, honest, and connected to the community.